COOKIES
Cookie Policy
Last updated: 28 September 2026
This page explains Google Analytics, Yandex.Metrica Session Replay, and how to change your choice. It does not describe telemetry in the AURA desktop app.
YOUR CURRENT CHOICE
You have not chosen yet. Yandex is not loaded; Google may send cookieless signals.
Your choice is stored in this browser only, never on our servers, and takes effect immediately. Clear your browser data or switch devices and you will be asked again.
What gets stored
This list covers active analytics providers. We set no advertising cookies or social media pixels. Yandex.Metrica loads only after consent; Google Analytics cookies also require permission.
| Name | Provider | Purpose | Retention |
|---|---|---|---|
| aura-cookie-consent-v2 | This site | Stores your own cookie choice so the banner stops asking. Essential; set without consent precisely because it is what records your consent. | Until you clear it |
| _ga | Google Analytics | Distinguishes visitors so visits can be counted. Only set if you allow it; after withdrawal, an existing cookie can be cleared in browser settings. | 2 years |
| _ga_* | Google Analytics | Keeps measurement session state. Only set if you allow it. | 2 years |
| _ym_* | Yandex.Metrica | Counts visits and supports Session Replay. Loaded only after you allow analytics. | Varies; up to 1 year |
Essential vs analytics cookies
Essential cookies make the site behave as you would expect; including remembering that you declined analytics. They do not track you and are not shared with anyone, so they do not need consent. Analytics cookies are different: they store an identifier that separates your visit from everyone else's, so they are only set if you agree.
Before you choose, and if you decline
Before you choose and after you decline, the Yandex.Metrica tag is not loaded. Google Analytics may still send cookieless measurement signals, including the page URL without parameters, browser type, and coarse location from the IP address; analytics cookies are not set.
If you allow it
Yandex.Metrica measures visits and clicks and records page interactions through Session Replay. Checkout and feedback forms are masked from recordings. Google Analytics also counts visits with analytics cookies. You can withdraw permission at any time.
Changing your mind
Use the buttons at the top of this page at any time. Withdrawing consent stops Yandex.Metrica and Google's analytics cookie use without reloading; cookieless Google signals may continue. You can clear previously stored identifiers in your browser settings.
What Google receives
Google Analytics processes visit data as our service provider. We do not use it to identify you personally, do not combine it with other data, and never sell any data. We also enable ads data redaction, so the signals that are sent are trimmed to a minimum, and there are no advertising cookies or social media pixels on this site.
Why not send nothing at all
That is what it used to do: declining meant nothing was sent. We changed it so declined visits still count in aggregate; without that, visit numbers are misleading and we cannot tell which parts of this page are useful. It is a trade we chose deliberately, and this page exists so you can judge it for yourself.
What Yandex.Metrica processes
Yandex.Metrica can store browser identifiers and replay page interactions. We strip URL query strings from pageview events and mask personal-data forms. E-commerce is enabled in the tag configuration, but purchases are not automatically sent as e-commerce events without separate implementation.
This is about the site, not the app
Everything on this page applies to the aura.layardigital.agency WEBSITE. The AURA app itself ships no analytics or telemetry SDK; your conversations go straight to the AI provider you choose, with nothing of ours in between, and not one signal is sent to us. The Privacy Policy has the detail.
Questions
Email info@layardigital.agency.